Social Media vs Traditional TV

2007/3/10

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@ 11:23 PM (18 months, 7 days ago)

Stock market has been focal point of Vietnamese people early 2007. Amid the heating fortune quest, Vietnam Television VTV launched InfoTV channel on its pay TV platforms (both cable and satellite) in March 2007. Concept originally as a shopping channel but turned focus to financial news especially stock market related information. How it make content: get archived data on Internet, shooting at exchange floors, interview some investors, finance experts... and collect articles from newspapers as update to its viewers. If Vietnam were ten year back, the channel had been a rock star then. But unlike Thailand in 1996-1997 with poor Internet infrastructure, Vietnamese broadband users can access financial data from local and international stock markets as easy as InfoTV editors. Stock news was updated in near real time in forums. Finance and investment knowledge was shared and tracked back instantly. The ones who watch InfoTV next day are lagged behind the market move as web active users had made decision earlier. The old thinking InfoTV editors are not aware that media shift is happening allover the world. Giant BBC is monitoring the trend with UK regulator Ofcom support. So if you are connected YOU are the ones.