Do we need to educate old media?
IDGVV just announced to invest in three companies in Vietnam. Vietnam Investment Review featured the news that I got from Vietnamnet and press coverage section of IDGVV website. The original in Vietnamese only.
"Website yeuamnhac run by the Yeu Am Nhac Joint Stock Company is one of the three companies. This is a professional forum specialising in music established in 2003. More than 500,000 members have joined the forum". What do they mean professional here: is it for music professionals, actually it is an online community for music lovers.
"The third company is Cyworld, a forum about society run and developed by SK Communications, a member of the Republic of Korea’s SK Telecom". This old media guy has no concept of social media, social networking services. Furthermore, SK Communications and SK Telecom are affiliates (same level) of SK Group. PR is good but it should be adapted to new media influence, PR guys should read The High Cost of Being “AntiSocial”.
"Website yeuamnhac run by the Yeu Am Nhac Joint Stock Company is one of the three companies. This is a professional forum specialising in music established in 2003. More than 500,000 members have joined the forum". What do they mean professional here: is it for music professionals, actually it is an online community for music lovers.
"The third company is Cyworld, a forum about society run and developed by SK Communications, a member of the Republic of Korea’s SK Telecom". This old media guy has no concept of social media, social networking services. Furthermore, SK Communications and SK Telecom are affiliates (same level) of SK Group. PR is good but it should be adapted to new media influence, PR guys should read The High Cost of Being “AntiSocial”.
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That post really shows how the older generation really has no clue about how to reach the new internet savvy generation.
Comment by Fred333— 2007/10/17 @ 09:20 PM — (Reply)
Comment by aza spade— 2007/10/17 @ 09:43 PM — (Reply)