Can Yobanbe Survive?

2007/4/26

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@ 02:14 AM (14 months, 16 days ago)

The leading Vietnamese game operator Vinagame launched a Yahoo360 clone yesterday. Yobanbe is planned to open beta April 23rd but delay to 25th due to fixing technical backend. Still some problems with forgot password and sign-up as account management shared with gamers data warehouse. Yobanbe even lures Yahoo360 users with import instructions as hot news. The reasons that Yobanbe could face hard future:

The brand name is not cool.
Launch date: just before long Holiday, Vietnamese people will take 6 days off until May 2nd and traveling is the top choice. Cyworld Vietnam was opened 10 days earlier.
Associate with hardcore gamers: Yahoo360 users are female dominated while Vinagame gamers are almost males.
Revenue model: what is revenue source for Yobanbe while Vinagame is used to collecting gamers' subscription fees.