Vietnam Online Advertising Network
Still in its infancy but highly potential, Vietnam online advertising market has few players and lack of creative solutions. Banners and buttons are dominant types of online ads while other types are in good position in international market. Even IAB Standards and Guidelines are new concept in Vietnam. Being the most aggressive player, OAC represents some highest traffic news site: Vietnamnet, 24h. OAC now are trying to apply IAB standards to its own sites and clients'. Competitor VnExpress handles its own advertising sales and find a partnership with Singapore Admax for international expansion.The largest ISP VDC is testing AdServer on its managed sites. Quantrimang is the first site to replicate Google AdSense text links, actually it cheated AdSense in 2006 as Google AdSense does not support Vietnamese sites yet. There is an opportunity for players to become leading online advertising network with ad serving component core technology. Allyes AdNetwork in China is a good case to study. Visionary players also should look ahead to contextual advertising solutions before Google AdSense become publishers' favorite.
![[Most Recent Quotes from www.kitco.com]](http://www.kitconet.com/charts/metals/gold/tny_au_en_usoz_2.gif)
